Would you like to know how to leverage millions of dollars worth of other people's advertising and goodwill, as well as the trust and affinity they have built up with their customers over years or even decades. In this article I'm going to show you how, and the best thing is it's not going to cost you dime.
You can have access to the hundreds or thousands of customers all around you who have been assembled by other businesses, and have proven to be loyal to those businesses by buying from them over and over again. And you are going to be able to have some of those companies send all of their customers to you so they can start doing business with you too.
The idea here is called strategic alliances or joint ventures, and it's a simple process that's based on tapping into the existing goodwill and strong relationships that all sorts of other businesses have established with people who are the ideal prospects for your products or services.
The easiest way to start making money from this idea is to ask yourself this question, "Which businesses in our area already have customers who are the same kind of people I'd like to have as my customers?" The idea is to look for people who are already selling things to the customers you would also like to sell to?
They should be selling a product or service that doesn't compete directly with yours, and it would ideally be something that people buy either before, during or after they buy the product or service that you sell. And as soon as you identify who these businesses are, your work is almost over.
Just get in touch with the business owners on your list and work out how you are going to structure your deals. If you make it easy and profitable for them, they will probably be more than happy to send their customers to you. So you might ask why other business owners would be interested in doing this kind of deal with you? There are two main reasons most will consider it.
The first reason is that you'll show them why it's in their customer's best interest, by demonstrating the great value and benefits you will give their customers when they buy from you. To put it another way, you'll show them all of the things that your competitors don't give them if they were to buy the same product or service from somebody else.
And secondly, they'll do it because you will give them some form of compensation (financial or otherwise) - you'll give them something they want. In every selling situation, it's all about them. It's never about what you want. So ask yourself this question.
"What would these referring companies want or need? There's obviously not a single answer to this question, because it will differ in different applications. There are lots of businesses who are desperately searching for more sales, and they don't have any idea about what they should be doing to generate them. You could be a perfect joint venture profit generator for them. All you have to do is take this idea and run with it.
You can have access to the hundreds or thousands of customers all around you who have been assembled by other businesses, and have proven to be loyal to those businesses by buying from them over and over again. And you are going to be able to have some of those companies send all of their customers to you so they can start doing business with you too.
The idea here is called strategic alliances or joint ventures, and it's a simple process that's based on tapping into the existing goodwill and strong relationships that all sorts of other businesses have established with people who are the ideal prospects for your products or services.
The easiest way to start making money from this idea is to ask yourself this question, "Which businesses in our area already have customers who are the same kind of people I'd like to have as my customers?" The idea is to look for people who are already selling things to the customers you would also like to sell to?
They should be selling a product or service that doesn't compete directly with yours, and it would ideally be something that people buy either before, during or after they buy the product or service that you sell. And as soon as you identify who these businesses are, your work is almost over.
Just get in touch with the business owners on your list and work out how you are going to structure your deals. If you make it easy and profitable for them, they will probably be more than happy to send their customers to you. So you might ask why other business owners would be interested in doing this kind of deal with you? There are two main reasons most will consider it.
The first reason is that you'll show them why it's in their customer's best interest, by demonstrating the great value and benefits you will give their customers when they buy from you. To put it another way, you'll show them all of the things that your competitors don't give them if they were to buy the same product or service from somebody else.
And secondly, they'll do it because you will give them some form of compensation (financial or otherwise) - you'll give them something they want. In every selling situation, it's all about them. It's never about what you want. So ask yourself this question.
"What would these referring companies want or need? There's obviously not a single answer to this question, because it will differ in different applications. There are lots of businesses who are desperately searching for more sales, and they don't have any idea about what they should be doing to generate them. You could be a perfect joint venture profit generator for them. All you have to do is take this idea and run with it.
About the Author:
The Accelerate High Growth Business Training program is designed to help small to medium businesses grow their sales and profits regardless of the economy. Visit this page to see if it's going to help your business.
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