If individuals wanted to know more about a company or service, Google was always the first choice. Today, that's all changed. Custom Facebook fan pages for business advertising is the way that many fans are finding the data they require.
These pages often referred to as "Facebook landing pages," is basically a way of probing into the Facebook profile of the business. With over 750 million possible Facebook users and over 50% lively users going through Facebook every day, this form of social networking has become a powerful business tool.
Nearly every large company utilizes face book landing pages. Companies such as Target, Microsoft and Nike, just to name a few, possess a Facebook profile with small businesses catching up.
Even so, the most urgent concern for small businesses is "whether their budget can stretch for advertising on Facebook or not!" So far, statistics show that this may be a smart small business move. Stories abound about small companies that have created custom Facebook fan pages for business, showing an increase in revenue by 50%. Success stories with such large monetary returns show the effectiveness of a social medium like Facebook.
Companies that are still in the phases of structuring themselves, or are novices to social media campaigning, are advised not to go "too deep in their pockets" in order to advertise on Facebook. Its best to take it slow in the initial stages by spending a minute amount of cash to see which direction their efforts are taking them. To their credit, Facebook does offer business-friendly advertising services for smaller businesses. Businesses can select their target audience, when they want their advertisements to turn-up. Additionally, they have the opportunity to select various budget distributions such as pay-per-click or bulk.
Thus, businesses can apportion a moderate budget while commencing their campaigns on various demographics and afterwards changing the campaign as they go along. Compared to other Internet advertising forums, Facebook is considered the perfect spot to advertise forums, events, blogs and websites. With the privacy settings on Facebook, visitors can select when and how they want to be exposed to advertisers, groups, or individuals. When users signal what their interest are makes it easier for businesses to filter traffic and aim at the appropriate audience.
It should be of no surprise that Facebook has more in-coming traffic than Google, another advantage that marketers can exploit. Facebook offers more convenience to small business as well with their well thought out word count mechanism.
Overall, Facebook is great for small companies because of its economical affability and the exposure a small business can receive due to the larger target audience. Conversely, the efforts for advertising put into Facebook should be taken seriously. In the end, this will save time, money and disappointment.
These pages often referred to as "Facebook landing pages," is basically a way of probing into the Facebook profile of the business. With over 750 million possible Facebook users and over 50% lively users going through Facebook every day, this form of social networking has become a powerful business tool.
Nearly every large company utilizes face book landing pages. Companies such as Target, Microsoft and Nike, just to name a few, possess a Facebook profile with small businesses catching up.
Even so, the most urgent concern for small businesses is "whether their budget can stretch for advertising on Facebook or not!" So far, statistics show that this may be a smart small business move. Stories abound about small companies that have created custom Facebook fan pages for business, showing an increase in revenue by 50%. Success stories with such large monetary returns show the effectiveness of a social medium like Facebook.
Companies that are still in the phases of structuring themselves, or are novices to social media campaigning, are advised not to go "too deep in their pockets" in order to advertise on Facebook. Its best to take it slow in the initial stages by spending a minute amount of cash to see which direction their efforts are taking them. To their credit, Facebook does offer business-friendly advertising services for smaller businesses. Businesses can select their target audience, when they want their advertisements to turn-up. Additionally, they have the opportunity to select various budget distributions such as pay-per-click or bulk.
Thus, businesses can apportion a moderate budget while commencing their campaigns on various demographics and afterwards changing the campaign as they go along. Compared to other Internet advertising forums, Facebook is considered the perfect spot to advertise forums, events, blogs and websites. With the privacy settings on Facebook, visitors can select when and how they want to be exposed to advertisers, groups, or individuals. When users signal what their interest are makes it easier for businesses to filter traffic and aim at the appropriate audience.
It should be of no surprise that Facebook has more in-coming traffic than Google, another advantage that marketers can exploit. Facebook offers more convenience to small business as well with their well thought out word count mechanism.
Overall, Facebook is great for small companies because of its economical affability and the exposure a small business can receive due to the larger target audience. Conversely, the efforts for advertising put into Facebook should be taken seriously. In the end, this will save time, money and disappointment.
About the Author:
We build Facebook sign up apps allowing you to build your Facebook fans and convert more of your audience into paying customers using your Facebook page. If you want to learn more about how to reach your customers visit our web site and try the Like It! free trial.
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