Monday, April 22, 2019

Convenience Of Using Mobile Billboard Truck

By Christine Rogers


Every company has marketing strategies. They apply these to accomplish their need to let customers familiarize their products. They do advertisements, product launching, and celebrity endorsements. When it comes to roaming outdoor ads, a mobile billboard truck will help them get closer to the public.

For many years, truck billboards have been the first and still commonly used mobile advertisement today. Due to its box shape, the company can place their print ads on all its three sides. It is also a very convenient method of strategic marketing. It can run all day in any streets of the megacities and metropolis areas.

It also has features that can be flexibly added on to it. LED lighting effects can be installed that will light up in the night. LED screens can also be placed on all sides that will play their video ads. Sound systems can be placed on top that will play their company song.

They can also add showrooms to the truck. They can replace the steel walls to thick and durable safety glass panels. This way, viewers from the streets can see their marketing stage inside. Here, actors and stage props may be placed to enhance the pleasantness of the product to them.

Creativity and innovation is needed to create a marketable story board for the showroom. Here, the marketing team can share ideas and opinions on what is the best story to tell customers. They will create a mini stage play in there. This method can capture the interest of the audience. As a result, product marketability, customers, and sales increase.

Having these trucks will increase the places and areas covered. Curious viewers will want to take a closer look on it and its displays due to its attention grabbing size. As a result, they will gain a diverse number of customers. Not only that, they will save much cost per mille as this is offered in affordable prices.

Despite that, this type of advertising also has disadvantages to bring. Renting mobile trucks are only on a short term basis, unless stated otherwise in their contract. Though affordable, it incurs costly set up costs. Thus, it is highly recommended if they can do this on a monthly basis to lower its price.

If the company does not like to hire mobile companies, they are welcome to create their own. That way, operational expenses are kept within the company. It is costly at the start but it will yield potential financial results later once it has been on the road. They can reach high market demand areas more flexibly than being limited to what is on the contract with the mobile companies.

To begin, a feasible design must be determined first. It must be seen even at a far distance. The upper management has to approve this first to ensure it will catch customer interest. The design has to be simple yet powerful. Information here has to be clear and concise so customers can remember it easily. When it comes to the image, it is better to choose one out of many that have a huge impact to customer. This way, they would not be overwhelmed by too much photos there.




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