Sunday, January 24, 2016

Ways Used To Collect Data For Analytics

By Brenda Morris


Researchers are collecting data everyday trying to discover something new and also find out why things are the way they are. The type of information that they collect is a raw data, the data that has not been processed. To interpret the data, it must be processed. Analytics is the unearthing and communication of significant arrangements of data. It relies mainly on the use of statistics, operation research and computer programming to visualize certain arrangements of findings.

Its various categories include prescriptive in which, data is worked on in the correct manner so that rules and regulations are put into place. For every organization, there must be rules and regulations to be followed. This indicates that it has a wide area of applicability. However, only very few companies apply this type when deciding on its rules and regulations.

Predictive is a type that analysis a scenario with an intention of determining what is likely to happen. The occurrences of the past and patterns are used to foresee what is likely to happen in the future. This type is used by the companies to enhance the sales and marketing. The companies are also getting the information from the media, and the data is analyzed, and the future events are predicted.

In diagnostics, the occurrences that have passed are accessed and the reasons of them occurring are determined. Like if the cost of petrol has drastically dropped, then the occurrence is investigated, and the cause of the drop is determined. This is applied majorly in many successful companies.

On the other hand, the current information can be analyzed to determine what is happening, this is descriptive type. In the case of the sales by a supermarket the item that stays on the shelf for a long time, the managers consider it to have less consumption by the customers and its purchase by the supermarket is reduced.

There are various ways different companies and different organizations use to collect data. This includes observing the inbox behaviors, where the behavior is observed from within the company or the organization. In a supermarket depending on the sales the managers can know what the customers want and what they do not want.

Out of box behavior involves learning the behavior of customers outside the organization. That is observing from the outside. Looking at other retail shops the managers can know what customers want. If the sales of a certain good are very high in the nearby shop, then the managers ought to make the arrangements to ensure that the goods are purchased in large quantities.

Studying the attitude of the customers can be an excellent source of information to the business. In many Muslim countries, they do not like consuming pork. Therefore, any business located in these places should avoid selling pork because there is going to be little or no sales. The attitude can be studied by conducting a survey.




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